Digital Marketing Specialist

Job Description

An exciting opportunity for a Digital Marketing Specialist has arisen in our Johannesburg office. You will develop and implement digital marketing strategies, utilizing tools such as SEO, PPC, and content marketing to engage our audience and drive conversion.

Responsibilities

• Create detailed reports on campaign performance and provide strategic recommendations based on data insights.
• Coordinate with the content team to ensure consistency in messaging across all marketing channels.
• Analyze competitor strategies and adjust tactics as needed to maintain a competitive edge.
• Drive engagement on social platforms by creating and sharing compelling content.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Certification in Digital Marketing is preferred

Experience

• 3+ years of experience in a fast-paced digital marketing environment

Technical Skills

• Content Management Systems
• Email Marketing

Soft Skills

• Teamwork
• Time Management

Certifications

• HubSpot Inbound Marketing Certification
• Social Media Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with marketing automation tools: Experience with tools like HubSpot or Marketo for automating marketing tasks.
• Understanding of UX/UI principles: Basic knowledge of user experience and interface design concepts.

Benefits

• Comprehensive medical aid coverage
• Generous leave policy including paid time off
• Access to training and education resources
• Team-building activities and events

Company Culture

• Inclusivity: We promote an inclusive environment where everyone’s ideas are valued and respected.
• Work-Life Balance: We support a healthy work-life balance for all our employees through flexible scheduling.