Digital Marketing Manager

Job Description

We are searching for a passionate Digital Marketing Manager to join our team in Cape Town. The ideal candidate will have a strong background in digital marketing strategies and experience in driving online campaigns. You will be responsible for overseeing all digital marketing efforts and ensuring our strategies align with the company's goals.

Responsibilities

• Craft and execute comprehensive digital marketing plans that align with business goals.
• Utilize analytics tools to track, report, and improve campaign performance.
• Manage and optimize email marketing automation for customer engagement.
• Conduct competitive analysis to identify market opportunities.
• Spearhead social media campaigns that drive user engagement.
• Foster relationships with external partners and vendors.
• Ensure all digital marketing messages are consistent with the brand voice and values.
• Prepare and present detailed reports on campaign results to senior management.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree in Digital Marketing preferred

Experience

• 5+ years of experience in digital marketing management

Technical Skills

• Social Media Marketing
• Content Strategy Development
• Affiliate Marketing

Soft Skills

• Leadership
• Interpersonal Skills

Certifications

• Digital Marketing Institute Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience in Data Analytics and Reporting: Profound understanding of data analytics tools and reporting methodologies.
• Exposure to eCommerce Platforms: Experience in online selling and marketing via eCommerce platforms.

Benefits

• Comprehensive health and wellness benefits
• Generous leave policies and time off
• Professional development and training programs
• Team-building activities and social events

Company Culture

• Diversity and Inclusion: Celebrating diversity and fostering an inclusive workplace where all voices are valued.
• Work-Life Balance: We prioritize work-life balance, ensuring our employees can thrive both personally and professionally.
• Community Engagement: We believe in giving back to the community and engage our employees in social responsibility initiatives.