Digital Marketing Specialist

Job Description

We are seeking a creative and data-driven Digital Marketing Specialist to join our vibrant team in Johannesburg. The ideal candidate will be responsible for developing and executing online marketing strategies that enhance our brand visibility and drive customer engagement. You will work on SEO, social media, email marketing, and content generation to achieve measurable results.

Responsibilities

• Craft and manage email marketing campaigns to nurture leads.
• Evaluate competitor strategies and adapt our marketing approach accordingly.
• Organise online events or webinars to engage the audience.
• Develop and monitor content calendars for marketing campaigns.
• Analyse customer feedback and market trends to adjust strategies.

Advantageous

• Experience with A/B testing and conversion rate optimisation: Ability to conduct tests to improve campaign performance.
• Knowledge of influencer marketing: Understanding how to leverage influencers to enhance brand reach.

Benefits

• Comprehensive health and wellness programme
• Performance bonuses based on individual and company success
• Flexible work arrangements to support work-life balance
• Continuous learning and development support

Company Culture

• Continuous Learning: We prioritise continuous learning and support our team in their professional growth.
• Agility: Our company is agile and adaptable, ready to embrace change and new challenges.
• Employee Wellbeing: We care about the wellbeing of our employees and foster a supportive environment.