Digital Marketing Specialist

Job Description

Join our team as a Digital Marketing Specialist in Johannesburg. You will be responsible for crafting impactful digital marketing strategies that resonate with our audience and drive measurable results.

Responsibilities

• Plan and execute email marketing campaigns to nurture leads.
• Utilize analytics tools to measure and report on campaign performance.
• Develop content for blogs and articles that enhance search engine optimization.
• Engage with influencers and manage partnerships to extend our reach.
• Create and manage online advertising campaigns, including Google Ads and Facebook Ads.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree is preferred

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Marketing
• PPC Advertising

Soft Skills

• Creative thinking
• Analytical skills

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Familiarity with platforms like HubSpot or Marketo.
• Proficiency in graphic design tools: Experience with design tools like Adobe Creative Suite.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Collaborative Environment: We promote collaboration and idea-sharing among team members.
• Innovation Focus: Our culture encourages innovation and creative thinking.
• Continuous Learning: We support professional development and continuous learning for our employees.