SEO Specialist

Job Description

We are looking for an SEO Specialist to join our vibrant team in Cape Town. You will be responsible for optimizing our website and digital marketing strategies to enhance our online visibility. The ideal candidate will have a strong grasp of SEO best practices and analytics tools, contributing to our growth and success.

Responsibilities

• Lead initiatives to improve website architecture for better SEO.
• Develop comprehensive reports on keyword rankings and website traffic.
• Conduct A/B testing on SEO strategies for performance enhancement.
• Monitor and react to SEO changes across digital platforms.
• Provide training and support to junior team members on SEO practices.
• Prepare regular reports to the management on SEO performance and growth.
• Engage in user research to understand audience needs for better targeting.
• Support the design and execution of digital marketing campaigns.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Advanced SEO certification would be advantageous

Experience

• 4-6 years of experience in SEO and online marketing

Technical Skills

• Google Analytics
• Search Engine Marketing (SEM)

Soft Skills

• Detail-oriented
• Team Player

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Knowledge about testing different strategies for optimal performance.
• Familiarity with email marketing: Experience in creating SEO-friendly email campaigns would be a plus.

Benefits

• Comprehensive health and dental benefits
• Flexible working options
• Annual leave and sick leave
• Support for training and certifications

Company Culture

• Inclusivity: We value diversity and are committed to creating an inclusive workplace.
• Growth Mindset: We encourage continuous learning and provide opportunities for professional development.
• Transparency: We believe in open communication and transparency at all levels of the organization.