SEO Specialist

Job Description

We're on the lookout for a passionate SEO Specialist to join our dynamic team in Port Elizabeth. In this role, you will be responsible for optimizing our website's performance, driving organic traffic, and improving our search engine rankings. You'll collaborate closely with the content and web development teams to ensure our SEO strategies are effective and up to date.

Responsibilities

• Research and analyze industry trends to keep strategies current.
• Optimize site architecture and page speed for better user experience.
• Conduct A/B testing to measure the effectiveness of SEO campaigns.
• Engage in technical SEO strategies to enhance website functionality.
• Develop and maintain documentation of SEO processes and strategies.
• Guide the content team on how to create SEO-optimized content.
• Work with design teams to ensure that website content is visually engaging.
• Provide ongoing SEO training and support to marketing teams.
• Support in managing PPC campaigns to align with SEO strategies.
• Build relationships with online influencers for backlink opportunities.

Requirements

Education

• Bachelor's degree in a related field, certification in SEO preferred

Experience

• 3+ years of experience in managing SEO projects

Technical Skills

• Ahrefs
• Content Management Systems
• Technical SEO

Soft Skills

• Attention to Detail
• Creativity

Certifications

• HubSpot SEO Certification
• Google Search Console Certification

Languages

• English: Fluent

Advantageous

• Experience with Google Ads: Knowledge in managing PPC campaigns in conjunction with SEO efforts.
• Experience with local SEO strategies: Familiarity with optimizing for local search and Google My Business.

Benefits

• Comprehensive medical aid package
• Employee training and development programs
• Work-life balance initiatives
• Team building and social events

Company Culture

• Diversity and Inclusion: We are committed to building a diverse workforce that reflects our community and promotes inclusion.
• Customer Focus: Our customers are at the core of everything we do, driving our strategies and initiatives.
• Supportive Environment: We create a supportive work environment where everyone feels valued and respected.