Digital Marketing Manager

Job Description

We are on the hunt for a passionate Digital Marketing Manager in Johannesburg. This role calls for an innovative professional who thrives on creating engaging marketing strategies across various platforms. As part of our dynamic team, you will oversee the development and execution of marketing campaigns that resonate with target audiences.

Responsibilities

• Craft and execute email marketing campaigns to drive engagement.
• Utilize analytics tools to assess campaign effectiveness and strategize improvements.
• Drive traffic to the website through effective use of social media channels.
• Research and implement new digital marketing technologies and channels.
• Foster relationships with influencers to enhance brand visibility.
• Lead A/B testing campaigns to maximize campaign efficiency.
• Develop strategies for customer retention through digital channels.
• Present marketing strategies and results to upper management.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Marketing is preferred

Experience

• 5+ years of experience in digital marketing with a focus on analytics and strategy

Technical Skills

• Google Ads
• Email Marketing Platforms

Soft Skills

• Project Management
• Interpersonal Skills

Certifications

• Digital Marketing Pro Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Proven track record of successful campaigns: Demonstrated success in high-impact marketing initiatives.
• Experience in e-commerce marketing: Knowledge of strategies for boosting online sales.

Benefits

• Comprehensive health insurance plans.
• Paid time off including holidays and vacation.
• Access to professional development resources.
• A collaborative and innovative work environment.

Company Culture

• Inclusivity: We are dedicated to creating an inclusive workplace where diverse backgrounds and perspectives are embraced.
• Work-Life Balance: Valuing balance between work responsibilities and personal life.
• Employee Recognition: Recognizing and rewarding the achievements of our team members.