SEO Specialist

Job Description

As an SEO Specialist in our Durban office, you will be at the forefront of driving traffic and improving search engine rankings for our clients. You will utilize your skills to optimize websites, conduct keyword research, and create content strategies that align with SEO best practices. Collaborating closely with our marketing team, you will ensure that the digital presence of our clients is enhanced through effective SEO strategies.

Responsibilities

• Develop and implement technical SEO strategies.
• Conduct keyword research to guide content strategy.
• Create SEO-friendly website content through close collaboration with editorial teams.
• Maintain knowledge of SEO tools and trends to advise on new opportunities.
• Manage timelines and projects effectively to meet deadlines.
• Develop multilingual SEO strategies in line with business goals.
• Interpret SEO analytics data and provide insights to the team.
• Focus on driving high-quality organic traffic to all digital channels.

Requirements

Education

• Bachelor's in Marketing, Business, or related field
• Additional SEO training and certifications are advantageous.

Experience

• 3+ years in search engine marketing and optimization

Technical Skills

• Content Management Systems (CMS)
• Link Building

Soft Skills

• Critical Thinking
• Team Collaboration

Certifications

• SEO Fundamentals Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with mobile SEO: Understanding of mobile optimization strategies and practices.
• Strong network in the SEO community: Connections with other professionals and thought leaders in the SEO industry.

Benefits

• Comprehensive health benefits including dental and vision
• Generous annual leave policy
• Employee assistance programs
• Professional development opportunities

Company Culture

• Innovation: We foster a culture of innovation, encouraging creative solutions.
• Work-Life Balance: We value the well-being of our employees, promoting healthy work-life balance.
• Empowerment: We empower our team to make decisions and take initiative.