Digital Marketing Specialist

Job Description

We are seeking a creative and results-driven Digital Marketing Specialist to join our team in Durban. The successful candidate will be responsible for developing and implementing effective online marketing strategies to increase brand awareness, drive website traffic, and enhance customer engagement. In this role, you'll leverage various digital channels including SEO, PPC, email, and social media.

Responsibilities

• Develop and execute digital marketing campaigns to boost brand recognition.
• Monitor and report on SEO and PPC campaign successes and areas for improvement.
• Create social media strategies that increase engagement and followers.
• Collaborate with internal teams to align marketing objectives.
• Use analytics to inform future marketing strategies and decisions.
• Engage with online communities and respond to customer inquiries.
• Ensure all digital content meets brand guidelines and requirements.

Requirements

Education

• Bachelor's degree in Digital Marketing, Business Administration, or a related field
• Master's degree is a plus

Experience

• 4+ years of digital marketing experience

Technical Skills

• Email Marketing
• Search Engine Marketing (SEM)

Soft Skills

• Time Management
• Problem-solving

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Understanding of UX/UI principles: Ability to collaborate with designers to enhance user experience.
• Familiarity with A/B testing and optimization techniques: Experience in optimizing campaigns based on performance metrics.

Benefits

• Comprehensive healthcare coverage
• Retirement savings plan with employer contributions
• Work-life balance initiatives
• Access to training and resources for career growth

Company Culture

• Diversity and Inclusion: We celebrate diverse backgrounds and perspectives to drive innovation.
• Work-Life Balance: We promote a healthy balance between work and personal life.
• Community Engagement: We actively participate in community initiatives and encourage employee involvement.