Content Strategy Advisor

Job Description

We are on the lookout for a skilled Content Strategy Advisor to amplify our content marketing efforts in Durban. Your role will involve developing comprehensive content strategies, overseeing content creation, and ensuring alignment with brand identity and business goals. Advocate for best practices, leverage analytics, and collaborate with cross-functional teams to deliver engaging and impactful content.

Responsibilities

• Craft and execute innovative content strategies that align with brand vision.
• Manage the content lifecycle from ideation to publication to performance analysis.
• Collaborate with marketing teams to integrate content strategies with overall campaigns.
• Research industry trends to keep our content fresh and engaging.
• Nurture relationships with external contributors and experts for guest content.
• Lead workshops and training sessions on effective content strategies.
• Monitor and assess industry developments to capitalise on new opportunities.
• Adapt strategies based on data-driven insights and audience feedback.
• Coordinate with SEO specialists to enhance content visibility.
• Develop and maintain content guidelines and standards.

Requirements

Education

• Bachelor's degree in Digital Marketing, Journalism, or related field
• Master's degree preferred

Experience

• 5+ years of experience in strategic content development or marketing

Technical Skills

• Social Media Platforms
• Email Marketing Tools

Soft Skills

• Analytical Skills
• Adaptability

Certifications

• HubSpot Content Marketing Certification
• Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Project Management Skills: Experience managing multiple projects and deadlines.
• Knowledge of local market trends: Understanding the South African market and audience preferences.

Benefits

• Health coverage, including dental and vision
• Generous leave policies
• Remote working options and flexible hours
• Support for training and development initiatives

Company Culture

• Diversity and Inclusion: A diverse team makes for richer ideas and a more vibrant work environment.
• Work-Life Balance: We believe in balancing work with personal life for overall well-being.
• Empowerment: We empower our team members to take initiative and lead projects.