Digital Marketing Specialist

Job Description

We are on the lookout for a talented Digital Marketing Specialist to join our dynamic team in Johannesburg. This role involves implementing and managing digital marketing campaigns aimed at increasing brand awareness and driving web traffic. The ideal candidate should have a strong understanding of SEO, PPC, and social media strategies.

Responsibilities

• Plan and manage digital marketing budgets effectively.
• Create high-quality content for digital advertising campaigns.
• Engage in A/B testing for digital campaigns to maximize ROI.
• Lead projects from concept to execution with a strategic mindset.
• Monitor competitors and adjust strategies accordingly.
• Create and manage reports on marketing performance metrics.
• Foster relationships with influencers and industry partners.
• Utilize CRM tools to manage leads and customer relationships.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in business or digital marketing is preferred

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• Content Strategy
• PPC Management

Soft Skills

• Project Management
• Problem-Solving

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Proficiency in graphic design software: Experience with design tools like Adobe Photoshop or Canva.
• Understanding of mobile marketing strategies: Knowledge of developing strategies for mobile platforms.

Benefits

• Comprehensive health insurance
• Retirement savings plan with company contributions
• Ongoing training opportunities
• Work-from-home options available

Company Culture

• Inclusivity: Our workplace values diversity, making everyone feel welcomed and respected.
• Passion for Marketing: Everyone on our team shares a passion for marketing, driving our mission forward.
• Work-Life Balance: We promote a healthy work-life balance to keep our team happy and productive.