SEO Specialist

Job Description

We are seeking a dynamic SEO Specialist to join our Johannesburg team. The successful candidate will be responsible for optimizing our digital content, implementing effective SEO strategies, and improving our search engine rankings to drive organic traffic. If you have a passion for all things SEO and a proven track record of success in digital marketing, we want to hear from you!

Responsibilities

• Develop comprehensive SEO strategies for client projects.
• Write and edit engaging content optimized for search engines.
• Analyze competitor SEO strategies to enhance our practices.
• Utilize data analytics to inform SEO strategy and direction.
• Lead initiatives to improve user experience on the website.
• Collaborate with graphic designers to improve visual SEO elements.
• Attend industry conferences and workshops to stay informed.
• Create a monthly SEO newsletter for clients and stakeholders.
• Review and provide feedback on web development projects to ensure SEO compliance.
• Work with external vendors to enhance link-building campaigns.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Relevant certifications in SEO are preferred

Experience

• 3 years of hands-on experience in SEO

Technical Skills

• Keyword Research Tools
• HTML and CSS

Soft Skills

• Communication Skills
• Creativity

Certifications

• HubSpot SEO Certification
• Moz SEO Essentials Certificate

Languages

• English: Fluent

Advantageous

• Experience with local SEO strategies: Knowledge of optimizing business listings and local search tactics.
• Familiarity with social media marketing: Understanding how social media influences SEO and digital marketing.

Benefits

• Comprehensive medical aid coverage
• Performance bonuses based on KPIs
• Ongoing professional development opportunities
• Supportive and dynamic work environment

Company Culture

• Innovation: We thrive on innovation and encourage all employees to share their ideas and insights.
• Employee Well-being: The well-being of our employees is a priority, and we provide various wellness programmes to support them.
• Community Engagement: We are committed to giving back to the community and encourage volunteerism among our staff.