Product Marketing Manager

Job Description

We are looking for an experienced Product Marketing Manager to lead our marketing strategies. This role requires a keen understanding of market analysis, customer preferences, and campaign management. As a key member of our team, you will oversee product launches and ensure alignment with the overall business strategy, enabling our products to thrive in a competitive marketplace.

Responsibilities

• Lead product launch efforts, coordinating marketing activities.
• Work closely with the sales team to define product positioning.
• Monitor and evaluate product performance metrics.
• Support the development of sales enablement tools.
• Engage in customer feedback collection and analysis.
• Provide training and support for sales staff on new product features.
• Coordinate with external agencies for specialized marketing needs.
• Develop budgets and forecasts for marketing campaigns.
• Foster an understanding of customer needs to inform product enhancements.
• Represent the company at industry events and trade shows.

Advantageous

• Experience with CRM software (e.g., Salesforce): Familiarity with using CRM tools for managing customer relations and data.
• Experience in B2B marketing campaigns: Expertise in business-to-business marketing strategies and execution.

Benefits

• Competitive salary with performance bonuses
• Health care cover including dental and vision
• Generous leave and flexible working hours
• Professional development opportunities

Company Culture

• Collaboration: Our team thrives on collaborative efforts, encouraging open communication and teamwork.
• Innovation: We embrace innovation, pushing boundaries to create impactful marketing strategies.
• Diversity: We value diversity and inclusivity, fostering a welcoming environment for all.