Product Marketing Manager

Job Description

Join our Johannesburg team as a Product Marketing Manager, where you will lead efforts to conceptualize and implement effective product marketing strategies across various channels. You will work closely with cross-functional teams to ensure product launches are successful while maximizing engagement and uptake in the market.

Responsibilities

• Define product messaging and positioning that resonates with target audiences.
• Develop and implement digital marketing strategies to drive online engagement.
• Analyze customer feedback and market trends to refine marketing strategies.
• Support product launches through comprehensive marketing plans.
• Collaborate with designers and content creators to develop impactful marketing resources.
• Create and manage campaigns across social media platforms.
• Develop metrics for tracking the effectiveness of marketing efforts.
• Engage with stakeholders to secure buy-in for product strategies.
• Lead training sessions for sales teams on product features and marketing initiatives.
• Execute promotional events and trade shows to showcase products.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree in Business Administration is preferred

Experience

• 3+ years of experience in product marketing with increased responsibility

Technical Skills

• SEO Techniques
• Brand Management

Soft Skills

• Team Leadership
• Analytical Skills

Advantageous

• Experience in B2B Marketing: Understanding of business-to-business marketing strategies.
• Familiarity with CRM software: Experience with CRM tools such as Salesforce for customer management.

Benefits

• Attractive salary with bonus opportunities
• Comprehensive healthcare coverage
• Flexible working arrangements
• Budget for training and education
• Generous leave policy

Company Culture

• Inclusivity: We value diverse backgrounds and perspectives, fostering an inclusive workplace.
• Continuous Learning: Employees are encouraged to pursue personal and professional growth through various opportunities.