Digital Marketing Specialist

Job Description

Join our Johannesburg team as a Digital Marketing Specialist and help elevate our clients' brands through powerful digital strategies. You will work closely with cross-functional teams to create and implement campaigns across multiple digital channels. This role is perfect for someone who thrives in a dynamic environment and is eager to make a significant impact.

Responsibilities

• Monitor industry trends to provide competitive insights.
• Create engaging blog posts and articles to boost website traffic.
• Collaborate with sales teams to align marketing strategies.
• Conduct A/B testing for marketing creatives.
• Implement and analyze customer feedback mechanisms.
• Foster relationships with influencers to enhance marketing reach.
• Champion brand voice consistency across channels.
• Produce reports on campaign effectiveness and ROI.
• Assist in public relations activities and communication strategies.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Certification in Digital Marketing from a recognized body is a plus

Experience

• 2+ years of practical experience in creating digital marketing campaigns

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing and conversion optimization: Ability to test different marketing strategies for performance.
• Familiarity with video marketing: Knowledge of creating promotional videos for social media use.

Benefits

• Attractive remuneration package
• Comprehensive health coverage
• Training and development programs
• Remote work options available
• Employee recognition schemes

Company Culture

• Continuous Growth: We invest in our employees’ growth through professional training and mentorship.
• Work-Life Harmony: We promote a healthy work-life balance for improved overall well-being.
• Creative Freedom: Team members are free to express their ideas and contribute to decision-making.