SEO/SEM Specialist

Job Description

Seeking an experienced SEO/SEM Specialist to drive our digital strategy in Cape Town. The role involves optimizing our content and campaigns to maximize ROI and improve visibility on search engines.

Responsibilities

• Implement technical SEO best practices to ensure optimal website performance.
• Cultivate backlinks to improve domain authority.
• Coordinate with external stakeholders to improve campaign reach.
• Manage advertising budgets and optimize spending for maximum ROI.
• Track competitors’ strategies and adapt accordingly.
• Mentor junior team members on SEO/SEM strategies.

Requirements

Education

• Bachelor's degree in Business or a related field
• Master's degree is a plus

Experience

• 5+ years of experience in digital marketing with a focus on SEO/SEM

Technical Skills

• Content Management Systems (CMS)
• Email Marketing

Soft Skills

• Project Management
• Creativity

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience using Google Search Console: Ability to utilize GSC for insights and optimizations.
• Knowledge of local SEO: Familiarity with strategies for improving local search visibility.

Benefits

• Comprehensive medical coverage
• Paid time off and holidays
• Support for professional certifications
• Wellness initiatives and employee assistance programs

Company Culture

• Work-Life Balance: We prioritize our employee well-being and encourage a healthy work-life balance.
• Continuous Learning: We support personal and professional growth with ongoing training and resources.
• Respect and Inclusion: A culture of respect and inclusion is at the heart of our organization.