Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our expanding team in Durban. The ideal candidate will have a flair for creativity and a solid understanding of digital marketing strategies. You will be responsible for implementing comprehensive digital marketing campaigns that captivate our audience and drive traffic to our platforms.

Responsibilities

• Build and execute online marketing strategies to increase brand awareness.
• Optimise content for the company website and other digital channels.
• Conduct A/B testing to improve engagement rates of campaigns.
• Track and measure the impact of various marketing initiatives.
• Engage with customers and followers to build strong brand loyalty.
• Collaborate closely with other departments to align marketing strategies.
• Research and analyse market trends to inform strategy adjustments.

Requirements

Education

• Bachelor's degree in Communications, Marketing, or a related field
• Relevant certifications in Digital Marketing are preferred

Experience

• 3+ years of hands-on digital marketing experience

Technical Skills

• PPC Advertising
• Content Creation

Soft Skills

• Communication Skills
• Team Collaboration

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience in A/B Testing: Knowledge of conducting A/B tests to enhance campaign effectiveness.
• Familiarity with graphic design tools: Experience with Canva or Adobe Creative Suite for content creation.

Benefits

• Comprehensive health and dental plans.
• Annual performance bonuses.
• Flexible work arrangements.
• Access to training and workshops.

Company Culture

• Growth Mindset: We believe in continuous personal and professional growth and provide resources to support this.
• Team Collaboration: Collaboration is at the core of our work culture, ensuring every voice is heard.
• Work-Life Balance: We encourage a healthy work-life balance and support flexible working arrangements.