Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our Johannesburg team. This role involves developing strategic marketing campaigns across various digital channels to enhance brand visibility and engagement. The ideal candidate will have a solid understanding of SEO, PPC, content marketing, and social media strategies.

Responsibilities

• Create and execute digital marketing strategies to increase traffic and online presence.
• Monitor industry trends to identify new opportunities for digital engagement.
• Optimize website content for search engines and user experience.
• Lead and coordinate all digital marketing initiatives and campaigns.
• Collaborate with designers to produce marketing materials that align with brand standards.
• Facilitate webinars and online events to engage with our audience.
• Develop and manage a content calendar to feature relevant topics.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3+ years in digital marketing or related field

Technical Skills

• SEO
• Google Analytics
• PPC Management
• Content Creation

Soft Skills

• Communication
• Analytical thinking
• Creativity

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Email Marketing Platforms: Knowledge of tools like MailChimp or SendGrid for email marketing.
• Familiarity with Graphic Design Tools: Basic skills in graphic design applications such as Canva or Adobe Illustrator.

Benefits

• Competitive salary with performance bonuses
• Health insurance coverage
• Flexible working hours and remote working options
• Training and development opportunities

Company Culture

• Collaboration: Our team thrives on collaboration and co-creation to drive transformative results.
• Innovation: We encourage creativity and innovation, pushing the boundaries of digital marketing.
• Work-Life Balance: We value a healthy work-life balance and provide flexible working options.