Digital Marketing Specialist

Job Description

Exciting opportunity for a Digital Marketing Specialist in Johannesburg! You'll play a pivotal role in shaping our online presence, executing impactful marketing campaigns, and analyzing performance metrics. Bring your diverse skills in SEO, content creation, and social media to our dynamic team.

Responsibilities

• Plan and implement innovative digital marketing campaigns.
• Optimize and maintain SEO strategies for web visibility.
• Produce high-quality content and graphics for digital platforms.
• Analyze and report on digital marketing performance and ROI.
• Collaborate on cross-channel marketing initiatives.
• Execute targeted social media advertising campaigns.
• Manage email marketing efforts and audience segmentation.
• Engage with followers and build relationships online.
• Conduct market research to identify opportunities and trends.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of relevant experience

Technical Skills

• Content Management Systems (CMS)
• Email Marketing Tools

Soft Skills

• Project Management
• Communication Skills

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Proficient in Data Analytics tools: Experience with tools such as Google Analytics and SEMrush.
• Experience with video marketing: Knowledge in producing video content for digital platforms.

Benefits

• Comprehensive health and wellness benefits
• Paid time off and sick leave
• Work-life balance initiatives
• Support for continuing education

Company Culture

• Continuous Improvement: We focus on personal and professional growth, providing opportunities for staff development.
• Employee Wellbeing: We prioritize the health and wellbeing of our employees through various support programs.