Product Marketing Manager

Job Description

We're on the lookout for a Product Marketing Manager to spearhead our marketing efforts in Cape Town. The ideal candidate will be responsible for creating and executing effective marketing strategies that drive product awareness, adoption, and revenue growth. You will work closely with cross-functional teams to ensure that our marketing initiatives align with overall business goals and effectively resonate with target audiences.

Responsibilities

• Lead the planning and implementation of marketing initiatives.
• Create product positioning and messaging that resonates with target markets.
• Analyze sales and marketing data to inform strategic decisions.
• Work in tandem with product management to refine product offerings.
• Generate content for marketing collateral and online platforms.
• Engage in public relations strategies to boost company reputation.
• Plan and execute product launch events and promotions.
• Foster relationships with key stakeholders in the industry.
• Create customer-focused marketing collateral and training materials.
• Stay attuned to industry trends to inform marketing strategies.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Master's degree in a related field preferred

Experience

• 5 years of experience with a focus on product marketing

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Team Leadership
• Project Management

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in E-commerce Marketing: Expertise in developing marketing strategies for e-commerce platforms.
• Certifications in Digital Marketing: Additional certifications in digital marketing would be beneficial.

Benefits

• Medical aid coverage
• Retirement savings plan
• Work-from-home flexibility
• Professional development opportunities

Company Culture

• Innovation: We prioritize creativity and innovation in all our marketing strategies.
• Employee Empowerment: Team members are encouraged to take ownership of their projects and ideas.
• Collaboration: We thrive on teamwork and collaboration across all departments.