Digital Marketing Specialist

Job Description

Join us as a Digital Marketing Specialist in Johannesburg, where you will focus on integrating SEO, PPC, and social media strategies to boost our clients' online visibility. Your creative approach and analytical mindset will help bring our marketing initiatives to life.

Responsibilities

• Plan and execute high-impact digital marketing campaigns.
• Identify and leverage new trends to boost online visibility and engagement.
• Gather and analyze data to improve marketing strategies and customer targeting.
• Work with cross-functional teams to align marketing efforts with overall business objectives.
• Ensure consistent brand messaging across all digital platforms.
• Evaluate competitor strategies to find market opportunities.
• Augment team initiatives through innovative content and social strategies.

Requirements

Education

• Bachelor’s degree in Digital Marketing or a related field
• Master’s degree preferred

Experience

• 4+ years of experience in digital marketing and advertising

Technical Skills

• Email Marketing
• Digital Strategy Development

Soft Skills

• Problem-solving
• Leadership

Certifications

• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with TikTok and influencer marketing: Knowledgeable in leveraging social media trends and influencer partnerships.
• Project management skills: Experience in managing multiple projects and meeting deadlines.

Benefits

• Attractive salary with regular reviews
• Full health and wellness benefits
• Opportunity for remote working arrangements
• Support for continuous learning and professional growth

Company Culture

• Growth and Development: We foster a culture that supports continuous professional development and personal growth through various training opportunities.
• Customer Focus: Our customer-centric approach ensures that our marketing strategies are tailored to meet client needs effectively.
• Work-Life Balance: We believe in maintaining a healthy work-life balance, offering flexible working arrangements to accommodate personal needs.