Content Marketing Strategist

Job Description

We are on the lookout for a talented Content Marketing Strategist to join our marketing team in Johannesburg. The ideal candidate will have a knack for storytelling, a passion for digital marketing, and the expertise to develop and implement content strategies that resonate with our target audience.

Responsibilities

• Develop and maintain content guidelines and best practices.
• Monitor and report on content performance using analytics tools.
• Collaborate with the sales team to create content that supports lead generation efforts.
• Experiment with various formats, including video, infographics, and podcasts to diversify content offerings.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is advantageous

Experience

• 3-5 years of proven experience in content marketing or similar roles

Technical Skills

• SEO and SEM
• Content Management Systems
• Social Media Marketing
• Data Analysis

Soft Skills

• Creative Thinking
• Communication
• Project Management

Languages

• English: Fluent

Advantageous

• Familiarity with HTML/CSS: Basic knowledge of HTML and CSS to assist in content formatting.
• Experience with graphic design tools: Knowledge of tools such as Adobe Creative Suite or Canva for content creation.

Benefits

• Competitive salary package
• Medical aid and wellness programs
• Opportunities for professional development and training
• Flexible working hours with remote work options

Company Culture

• Innovation: We thrive on creativity and innovative thinking, encouraging our team to explore new ideas.
• Collaboration: Our team values collaboration across departments to achieve common goals.
• Work-Life Balance: We promote a healthy work-life balance to ensure the well-being of our employees.