Digital Marketing Specialist

Job Description

We are seeking a driven and creative Digital Marketing Specialist to join our Johannesburg team. You will be responsible for developing and implementing effective marketing strategies that elevate our brand visibility and drive customer engagement. The ideal candidate will be proficient in digital marketing tools and analytics, with a proven track record in increasing online traffic and sales through innovative campaigns.

Responsibilities

• Plan and manage marketing budgets effectively.
• Coordinate with external agencies for campaigns and promotions.
• Ensure consistent branding across all marketing channels.
• Facilitate workshops and training sessions on digital marketing trends.
• Support the development of lead generation strategies.
• Maintain current knowledge of digital marketing best practices and tools.

Requirements

Education

• Bachelor's degree in Marketing or Communications

Experience

• 5+ years of diverse experience in digital marketing roles

Technical Skills

• Content Marketing
• Social Media Management

Soft Skills

• Project Management
• Teamwork

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with video marketing strategies: Ability to create and manage video content for campaigns.
• Experience with CRM systems like HubSpot: Understanding of customer relationship management principles.

Benefits

• Comprehensive health insurance
• Flexible working arrangements
• Education and training reimbursement
• Performance-based bonuses

Company Culture

• Continuous Learning: We invest in our team's growth and learning opportunities.
• Flexible Work Environment: We understand the importance of work-life balance.
• Employee Recognition: We celebrate and recognize the achievements of our employees.