Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to join our innovative team in Johannesburg. The ideal candidate will be skilled at analyzing market trends and consumer behavior to provide insights that support strategic business decisions. This role involves collecting data, conducting surveys, and synthesizing findings into reports that inform marketing strategies.

Responsibilities

• Lead market research projects from inception to analysis.
• Utilize advanced analytical techniques to clarify findings.
• Write detailed reports to guide business decisions.
• Present market research insights to executive leadership.
• Train junior analysts on research methodologies and best practices.
• Enhance existing research processes to improve efficiency.

Requirements

Education

• Bachelor's degree in Marketing or Economics
• Master's degree in related field is preferred

Experience

• 4+ years of experience in a similar role

Technical Skills

• Quantitative Research Methods
• Qualitative Research Techniques

Soft Skills

• Team Collaboration
• Presentation Skills

Certifications

• Market Research Association Certification
• Data Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with CRM software (Salesforce): Hands-on experience in using Salesforce for market research purposes.
• Knowledge of website analytics tools (Google Analytics): Understanding of web data analytics to assess marketing performance.

Benefits

• Comprehensive medical aid options
• Generous pension and retirement plans
• Work-from-home days and flexibility
• Employee training development programs

Company Culture

• Continuous Improvement: Our organization values constant learning and development to keep up with industry trends.
• Team Spirit: We foster a strong, team-based approach to achieving our goals and objectives.
• Integrity: We uphold the highest standards of integrity and accountability in all interactions.