Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to join our innovative team in Johannesburg. The ideal candidate will be skilled at analyzing market trends and consumer behavior to provide insights that support strategic business decisions. This role involves collecting data, conducting surveys, and synthesizing findings into reports that inform marketing strategies.

Responsibilities

• Conduct market research through surveys and focus groups.
• Analyze data using statistical software to identify trends.
• Prepare reports and presentations to share findings with stakeholders.
• Collaborate with marketing teams to support product strategies.
• Monitor industry trends and competitor activities.
• Develop forecasting models and market analysis reports.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree preferred

Experience

• 3-5 years of experience in market research or analysis

Technical Skills

• Data Analysis
• Statistical Software (SPSS, SAS)

Soft Skills

• Critical Thinking
• Communication

Certifications

• Certified Market Research Analyst (CMRA)
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with data visualization tools (Tableau, Power BI): Proficient in creating insightful and clear visual data representations.
• Familiarity with social media analytics: Experience analyzing social media data to gauge consumer sentiment.

Benefits

• Medical aid and health insurance
• Pension fund contributions
• Paid time off and sick leave
• Flexible work hours

Company Culture

• Innovation: We encourage a culture of innovation where ideas can flourish and creativity is rewarded.
• Supportive Environment: Our team members are encouraged to support each other in achieving our goals.
• Diversity and Inclusion: We are committed to building a diverse workforce that represents our community.