Digital Marketing Specialist

Job Description

We are looking for a passionate Digital Marketing Specialist to enhance our marketing efforts in Cape Town. Your role will involve strategizing and executing digital marketing campaigns, managing content creation, and analyzing performance metrics to ensure maximum ROI. If you possess a keen eye for detail and a love for digital trends, we want to hear from you!

Responsibilities

• Oversee the design and execution of digital marketing strategies.
• Create comprehensive reports on campaign performance and insights.
• Manage relationships with external agencies and vendors.
• Develop email segmentation strategies for targeted campaigns.
• Ensure brand consistency across all marketing channels.
• Facilitate training sessions for internal teams on digital marketing best practices.
• Create a content calendar and ensure deadlines are met.
• Engage with followers on social media to foster community.
• Identify opportunities for growth through market analysis.
• Support the marketing manager in strategic planning.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• Master's degree is a plus

Experience

• 5+ years of experience in a digital marketing role

Technical Skills

• Content Management Systems
• Email Marketing

Soft Skills

• Communication
• Project Management

Certifications

• Google Ads Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Video Marketing: Familiarity with marketing through video content creation and promotions.
• Experience in E-commerce: Background working with e-commerce platforms and strategies to drive online sales.

Benefits

• Attractive salary package plus performance bonuses
• Comprehensive health benefits
• Work-from-home options available
• Access to training and development resources

Company Culture

• Growth: We prioritize personal and professional growth, offering learning opportunities and resources.
• Open Communication: We maintain an open line of communication at all levels, fostering a transparent work environment.
• Work-Life Balance: We support our employees in achieving a healthy balance between work and personal life.