SEO Specialist

Job Description

We are seeking a passionate SEO Specialist to join our dynamic team in Durban. In this critical role, you will optimize our websites for search engines, drive traffic, and improve our online visibility. The ideal candidate will have hands-on experience with SEO tools and techniques, a deep understanding of search engine algorithms, and a strategic mindset to enhance our digital footprint.

Responsibilities

• Research and analyze competitors' SEO strategies.
• Develop and implement effective content marketing strategies to drive organic traffic.
• Regularly update and maintain website SEO to improve ranking.
• Collaborate with other digital marketing team members to align SEO with overall marketing goals.
• Write and optimize meta descriptions and title tags for improving CTR.
• Test and optimize landing pages for improved conversions and SEO.
• Prepare and present SEO performance presentations to the marketing team.
• Establish benchmarks and KPIs to measure success.
• Develop strategies for effective local SEO presence.
• Keep abreast of the latest SEO tools and technologies.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media, or related field

Experience

• 4-6 years of experience in SEO with a focus on content marketing

Technical Skills

• Technical SEO
• Content Development

Soft Skills

• Critical Thinking
• Team Collaboration

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Hands-on experience with PPC campaigns: Understanding of how paid advertising can work with organic SEO strategies.
• Experience with local SEO: Ability to optimize for local search results effectively.

Benefits

• Comprehensive health insurance
• Retirement savings plan with company contributions
• Professional development reimbursements
• Work-from-home options available

Company Culture

• Diversity and Inclusion: We value diversity and create an inclusive environment for all backgrounds.
• Work-Life Balance: We promote a healthy work-life balance to enhance employee wellbeing.
• Continuous Improvement: We encourage our team to pursue learning opportunities and strive for excellence.