SEO Specialist

Job Description

We are seeking an experienced SEO Specialist to optimize our web content and increase organic traffic. The ideal candidate will have a deep understanding of SEO practices and techniques, along with the ability to analyze data and transform it into actionable strategies that drive results.

Responsibilities

• Generate regular reports on SEO performance, using KPI metrics.
• Conduct competitive analysis to identify opportunities and threats.
• Make recommendations for website improvements and enhancements.
• Collaborate with the marketing team to execute SEO-driven campaigns.
• Provide training to team members on SEO best practices.

Requirements

Education

• Master's degree in Digital Marketing or a related field

Experience

• 3-5 years of experience specifically in SEO

Technical Skills

• Backlinking Strategies
• Content Optimization

Soft Skills

• Strategic Thinking
• Project Management

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Familiarity with PPC strategies: Understanding of how PPC impacts SEO performance.
• Experience in A/B testing: Ability to implement and monitor A/B tests for SEO improvements.

Benefits

• Comprehensive health insurance
• Annual bonuses based on performance
• Flexible working arrangements
• Access to training and upskilling programs

Company Culture

• Diversity: We celebrate diversity and are committed to an inclusive workplace.
• Work-Life Balance: Promoting a healthy work-life balance for all employees.
• Passion for Results: We are passionate about delivering excellent results for our clients.