SEO Specialist

Job Description

We are seeking an experienced SEO Specialist to optimize our web content and increase organic traffic. The ideal candidate will have a deep understanding of SEO practices and techniques, along with the ability to analyze data and transform it into actionable strategies that drive results.

Responsibilities

• Perform ongoing keyword research to identify new opportunities.
• Develop and implement effective on-page and off-page SEO strategies.
• Monitor and analyze SEO performance metrics using tools like Google Analytics.
• Conduct SEO audits and provide actionable insights for improvement.
• Collaborate with content teams to optimize existing and new content.
• Stay updated on the latest SEO trends and algorithm changes.

Requirements

Education

• Master's degree in Digital Marketing or a related field

Experience

• 3-5 years of experience specifically in SEO

Technical Skills

• Backlinking Strategies
• Content Optimization

Soft Skills

• Strategic Thinking
• Project Management

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Experience with social media marketing: Familiarity with social media platforms and their role in SEO.
• Knowledge of HTML/CSS: Basic understanding of HTML and CSS to assist with on-page elements.

Benefits

• Generous annual leave policy
• Health and wellness programs
• Professional development opportunities
• Modern office with a collaborative workspace

Company Culture

• Team Spirit: We believe in teamwork and collaboration to achieve great results.
• Innovation: Encouraging creativity and innovative thinking within the team.
• Continuous Improvement: We are committed to growing and improving together as a company.