Content Marketing Manager

Job Description

We are on the hunt for a dynamic Content Marketing Manager to join our Cape Town team. The ideal candidate will oversee the creation of engaging content that resonates with target audiences and drives brand awareness. You will be responsible for developing content strategies, managing content calendars, and collaborating with various departments to ensure alignment with marketing objectives.

Responsibilities

• Craft and oversee the execution of content marketing plans.
• Ensure all content aligns with brand messaging and voice.
• Review and edit content produced by team members.
• Develop promotional strategies for key content pieces.
• Engage with the community through content-driven initiatives.
• Assess competitor content strategies to identify opportunities.
• Prepare reports on content marketing effectiveness.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Certification in Content Marketing or Copywriting is preferred

Experience

• 5+ years of experience in digital marketing and content creation

Technical Skills

• Content Management Systems (CMS)
• Email Marketing
• Graphic Design

Soft Skills

• Leadership
• Problem-solving

Certifications

• Google Ads Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with digital marketing tools like Hootsuite: Proficient in managing social media campaigns through digital platforms.
• Experience in influencer marketing: Ability to collaborate with influencers for brand partnerships.

Benefits

• Attractive remuneration package with bonuses
• Comprehensive health insurance
• Remote work flexibility
• Training and career advancement programs

Company Culture

• Diversity and Inclusion: We celebrate diversity and foster an inclusive workplace for all.
• Work-Life Balance: We support a balanced lifestyle to enhance productivity and employee well-being.
• Fun Work Environment: We believe in a fun, engaging atmosphere that inspires creativity.