Market Research Analyst

Job Description

As a Market Research Analyst at Tech Innovations Inc., you will play a crucial role in analyzing market trends, understanding consumer behaviours, and providing actionable insights to support strategic business decisions. The ideal candidate will possess an analytical mindset and a passion for data-driven decision-making.

Responsibilities

• Design and implement market surveys to gather consumer insights.
• Utilize statistical software to analyze results and identify trends.
• Report on key findings and suggest strategic actions.
• Collaborate with the marketing team to adjust strategies based on insights.
• Keep abreast of new market research methodologies.
• Assist in training junior staff on data analysis techniques.
• Conduct data quality checks to ensure accuracy.
• Engage with clients to understand their research needs and challenges.

Requirements

Education

• Bachelor's degree in Business Analytics, Marketing, or related disciplines
• Postgraduate studies in Business or Market Research are preferred

Experience

• 5+ years of experience in market research or consumer insights

Technical Skills

• Quantitative Research Methods
• Qualitative Research Techniques

Soft Skills

• Project Management
• Critical Thinking

Languages

• English: Fluent

Advantageous

• Experience in Social Media Analytics: Proficiency in using social media metrics to assess brand performance.
• Ability to Conduct Competitive Benchmarking: Adept at evaluating competitors’ strategies to provide insights.

Benefits

• Comprehensive health insurance and retirement plans
• Annual leave and public holiday pay
• Support for ongoing education and training
• Company-sponsored team events and outings

Company Culture

• Data-Driven Decisions: We base our decisions on data and insights, ensuring objective evaluation of outcomes.
• Team-Oriented: We foster a team-oriented culture where collaboration and communication are key.
• Empowerment: We empower our employees to take ownership of their work and develop their potential.