Digital Marketing Specialist

Job Description

We are in search of a skilled Digital Marketing Specialist to join our vibrant team in Durban. Your role will involve developing and executing marketing strategies that will enhance our brand presence and engage our audience effectively. You will work closely with team members to devise creative solutions and leverage data analytics to drive campaign performance.

Responsibilities

• Execute SEO and PPC campaigns to boost website traffic.
• Coordinate with external vendors for marketing projects.
• Track and analyze website analytics to inform marketing strategies.
• Craft compelling copy for various digital platforms.
• Engage with key influencers and stakeholders in the digital space.
• Participate in brainstorming sessions to generate new campaign ideas.
• Develop and maintain a content calendar for social media.
• Monitor digital media trends and suggest innovative tactics.
• Optimize landing pages for conversion.
• Assist in budget management and resource allocation for marketing projects.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• PPC Campaigns
• Content Creation

Soft Skills

• Creativity
• Analytical Skills
• Communication

Languages

• English: Fluent

Advantageous

• Experience with social media management tools: Familiarity with tools such as Hootsuite or Buffer for scheduling posts.
• Knowledge of graphic design tools: Basic knowledge of tools like Canva or Adobe Photoshop is beneficial.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working conditions
• Opportunities for professional development

Company Culture

• Team Spirit: We emphasise teamwork and collaboration to achieve shared goals.
• Innovative Environment: Creativity and innovation are at the core of our company culture.