Marketing Manager

Job Description

As a Marketing Manager at Innovative Marketing Solutions, you will spearhead our marketing efforts in Cape Town. You will lead a team of marketing professionals to create compelling campaigns, optimize digital channels, and drive traffic and conversions. Your creativity and analytical skills will be essential for success in this role.

Responsibilities

• Lead the marketing team to deliver high-quality campaigns.
• Conduct market research to identify opportunities for growth.
• Establish KPIs to measure the success of marketing activities.
• Collaborate with external agencies for specialized marketing needs.
• Organize promotional events and manage public relations initiatives.
• Stay updated on industry trends and competitor activities.
• Draft and edit marketing materials for clarity and impact.
• Foster relationships with key clients and stakeholders.

Requirements

Education

• Bachelor's degree in Business, Marketing, or related field
• Master's degree is a plus

Experience

• 5+ years of experience in digital marketing with team management experience

Technical Skills

• PPC Advertising
• Content Strategy

Soft Skills

• Strategic Thinking
• Negotiation

Certifications

• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of CRM systems: Experience with customer relationship management software.
• Digital project management tools experience: Familiarity with tools like Asana or Trello.

Benefits

• Comprehensive health insurance packages
• Incentives tied to performance metrics
• Work-life balance programs
• Regular team-building activities

Company Culture

• Continuous Learning: We support ongoing education and skill development for all employees.
• Work-Life Balance: We understand the importance of maintaining a healthy work-life balance and support our employees in achieving it.