Digital Marketing Specialist

Job Description

We are looking for a Digital Marketing Specialist to join our dynamic team in Cape Town. The ideal candidate will be passionate about digital marketing and have experience in SEO, social media marketing, and content creation. This role involves developing and executing digital marketing strategies to boost our clients' online presence.

Responsibilities

• Plan and execute email marketing campaigns to nurture leads.
• Optimize website content for search engines to improve rankings.
• Monitor and respond to social media engagement.
• Conduct market research and competitor analysis.
• Collaborate with sales teams to align marketing strategies.
• Identify opportunities for improving customer engagement.

Requirements

Education

• Bachelor's degree in Business or Digital Marketing

Experience

• 3-5 years of experience in a digital marketing role

Technical Skills

• Content Management Systems
• Social Media Marketing

Soft Skills

• Attention to Detail
• Time Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Professional Certification

Languages

• English: Fluent

Advantageous

• Proficiency in Adobe Creative Suite: Experience creating visuals for marketing campaigns.
• Knowledge of A/B testing methodologies: Ability to conduct A/B tests to optimize marketing strategies.

Benefits

• Comprehensive medical aid and pension scheme
• Work-from-home days
• Paid time off for volunteering
• Training and development programs

Company Culture

• Diversity and Inclusion: We are committed to fostering a diverse workforce and promoting inclusivity in every aspect of our operations.
• Continuous Learning: We support ongoing education and provide resources for professional development.