SEO Specialist

Job Description

Are you passionate about search engine optimization? We are seeking an SEO Specialist to join our Pretoria team. The ideal candidate will have extensive experience in developing and implementing SEO strategies, optimizing websites, and analysing search performance metrics. If you're ready to drive organic traffic and increase visibility for our clients, we want to hear from you.

Responsibilities

• Create and manage link-building strategies to enhance website authority.
• Develop SEO-friendly content and recommend improvements to copy for better search rankings.
• Collaborate with the marketing team on PPC advertising efforts.
• Optimise technical SEO aspects like site speed, mobile-friendliness, and structured data.
• Track and report on key SEO metrics to stakeholders.
• Conduct regular site audits to improve overall website health.
• Assist in social media strategy development to align with SEO goals.
• Engage with various online communities to enhance brand visibility.
• Implement local SEO strategies for targeted geographic areas.
• Play a key role in the development of SEO-related marketing materials.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field

Experience

• 4+ years in SEO-focused roles

Technical Skills

• Content Management Systems (e.g., WordPress)
• Keyword Research Tools (e.g., Moz)

Soft Skills

• Project management
• Team collaboration

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with PPC advertising: Basic understanding of PPC strategies and their relationship to SEO.
• Experience with data analysis: Skilled in using data analysis to inform and refine SEO strategies.

Benefits

• Comprehensive health and wellness benefits
• Access to training and certification programs
• Supportive work environment
• Opportunity for career advancement

Company Culture

• Innovation at Heart: Our culture encourages creative thinking and innovative problem-solving.
• Respectful Work Environment: We foster a respectful workplace where every opinion is valued.
• Empowering Employees: We empower our employees to take ownership of their work and contribute meaningfully.