Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to join our vibrant team in Port Elizabeth. The ideal candidate will analyse market trends, gather data, and provide actionable insights to drive strategic business decisions. This role requires strong analytical skills and a passion for research.

Responsibilities

• Design and implement comprehensive research projects.
• Gather and interpret data from various sources, including surveys and interviews.
• Present actionable insights that influence strategic business decisions.
• Assist in the creation of marketing materials based on research findings.
• Work closely with cross-functional teams to ensure alignment on objectives.
• Stay updated with industry trends and emerging technologies.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• Master's degree preferred

Experience

• 3+ years of experience in market research or analytics

Technical Skills

• Data Analysis
• Microsoft Excel
• SPSS
• Research Methodologies

Soft Skills

• Critical Thinking
• Communication
• Teamwork

Certifications

• Market Research Association Certified Research Analyst (CMRA)

Languages

• English: Fluent

Advantageous

• Experience with consumer behaviour analysis: Knowledge of how consumer behaviour impacts market trends.
• Familiarity with CRM tools: Experience using CRM software to enhance customer insights.

Benefits

• Competitive salary and performance bonuses
• Comprehensive health benefits
• Flexible working hours and remote work options
• Professional development opportunities and training

Company Culture

• Innovation: We encourage innovative thinking and creative problem-solving across all levels of our organization.
• Diversity: Our team is diverse and inclusive, valuing the unique perspectives each member brings.
• Collaboration: We believe in working together and learning from one another to achieve common goals.