Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our team in Johannesburg. You will be responsible for developing and managing various online marketing strategies aimed at increasing brand awareness and driving traffic.

Responsibilities

• Formulate innovative digital marketing strategies to attract and retain customers.
• Oversee PPC campaigns and optimize them for better ROI.
• Conduct keyword research and optimize website content accordingly.
• Analyze website traffic metrics and adjust strategies to optimize engagement.
• Collaborate with content teams to create compelling blog posts and articles.
• Develop and manage online advertising initiatives.
• Utilize marketing automation tools to streamline communications.
• Compile and analyze performance data to inform future marketing efforts.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Certification in Digital Marketing is preferred

Experience

• 2-4 years of hands-on digital marketing experience

Technical Skills

• Social Media Management
• PPC Advertising

Soft Skills

• Problem-solving
• Teamwork

Certifications

• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Understanding of HTML/CSS: Basic knowledge of HTML and CSS for web content management.

Benefits

• Comprehensive health benefits and wellness programs
• Flexible working hours and work-from-home options
• Career advancement opportunities
• Annual performance reviews

Company Culture

• Diversity and Inclusion: Our team is diverse, and we celebrate our differences to foster creativity.
• Work-Life Balance: We believe in maintaining a healthy work-life balance to support overall well-being.