Senior Social Media Strategist

Job Description

We are seeking an innovative Senior Social Media Strategist to enhance our social media presence and drive engagement across various platforms. The successful candidate will develop strategic campaigns, create compelling content, and analyze performance metrics to ensure continuous improvement.

Responsibilities

• Lead strategic planning for social media initiatives and campaigns.
• Craft upbeat and compelling social media copy that resonates with target audiences.
• Conduct regular competitor analysis to ensure our presence is well-positioned.
• Develop visual content alongside graphic designers for enhanced engagement.
• Work cross-functionally with PR, marketing, and content teams to align messaging.
• Utilize social listening tools to monitor brand sentiment and industry trends.
• Create engaging adverts for social media platforms and manage budget spend.
• Foster relationships with influencers and brand ambassadors to extend reach.
• Experiment with and identify new social media channels for outreach.
• Ensure brand consistency in all communications and adhere to guidelines.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 4+ years in social media strategy and content development

Technical Skills

• SEO Knowledge
• Graphic Design Tools

Soft Skills

• Adaptability
• Team Leadership

Certifications

• Hootsuite Social Media Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of emerging social media platforms: Staying ahead of trends and platforms to maximize reach.
• Experience in community management: Strong skills in engaging and managing online communities.

Benefits

• Comprehensive health benefits and wellness programs
• Generous annual leave with a paid sick leave policy
• Ongoing training and development initiatives
• Work-from-home options available

Company Culture

• Collaboration: We believe in collaboration and teamwork, helping each other achieve success.
• Work-Life Balance: We prioritize a healthy work-life balance for all our employees.
• Continuous Learning: We support ongoing learning and development for our team members.