Content Marketing Manager

Job Description

We are searching for a passionate Content Marketing Manager to join our team in Pretoria. You will play a key role in shaping our content strategy, overseeing content production, and ensuring alignment with our marketing goals. The ideal candidate will have a knack for storytelling and a deep understanding of digital marketing trends.

Responsibilities

• Create compelling and original content that aligns with business objectives and audience interests.
• Oversee the production and execution of content marketing campaigns.
• Evaluate and enhance content quality and relevancy.
• Utilize data analytics tools to track and improve content performance.
• Lead brainstorming sessions to generate new content ideas.
• Foster relationships with external writers and agencies to diversify content offerings.

Requirements

Education

• Bachelor's degree in Marketing or English
• Postgraduate studies in Digital Marketing is preferred

Experience

• 4+ years of experience in a content-focused role

Technical Skills

• Social Media Management Tools
• Graphic Design Software

Soft Skills

• Team Leadership
• Communication Skills

Certifications

• Content Marketing Institute Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Proficiency in Data Analytics Tools: Experience with analytics platforms to measure content performance.
• Knowledge of E-commerce Marketing: Understanding of e-commerce strategies to enhance brand visibility and sales.

Benefits

• Comprehensive health insurance
• Work-from-home options
• Performance bonuses
• Employee training and development programs

Company Culture

• Continuous Learning: We believe in the importance of ongoing learning and provide opportunities for growth.
• Work-Life Balance: We prioritize work-life balance, promoting wellbeing among our staff.
• Empowerment: We empower our employees to take initiative and drive change in their roles.