Content Strategist

Job Description

We are on the lookout for a passionate Content Strategist to join our vibrant marketing team in Stellenbosch. Your primary responsibility will be to craft engaging and effective content strategies that resonate with our target audience. You will work collaboratively with various teams to enhance our brand's online presence and drive customer engagement.

Responsibilities

• Establish a content strategy that drives traffic and customer engagement.
• Collaborate with stakeholders to define content objectives and messaging.
• Review and provide feedback on content created by team members.
• Ensure all content is consistent with the brand voice and messaging.
• Analyze the impact of content marketing efforts through data-driven insights.
• Manage relationships with external content writers and agencies to enhance output.

Requirements

Education

• Bachelor's degree in a relevant field
• Postgraduate qualification in Marketing is advantageous

Experience

• 4-6 years in content marketing or related fields

Technical Skills

• Social Media Management
• Email Marketing

Soft Skills

• Strong Communication
• Adaptability

Certifications

• Google Analytics Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent
• Afrikaans: Fluent

Advantageous

• Knowledge of PPC advertising: Experience with pay-per-click advertising strategies and platforms.
• Experience in video content creation: Ability to create engaging video content for marketing purposes.

Benefits

• Comprehensive health and dental insurance
• Annual bonuses based on performance
• Work-life balance programs
• Professional development opportunities

Company Culture

• Team Collaboration: We value teamwork and collaboration across all departments to drive success.
• Diversity and Inclusion: We celebrate diversity and are committed to creating an inclusive workplace.