Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our Johannesburg team. You will play a key role in developing and executing digital marketing campaigns that enhance brand visibility and drive customer engagement. The ideal candidate will be proficient in SEO, SEM, and social media strategies.

Responsibilities

• Design and implement innovative digital marketing strategies.
• Optimize existing campaigns for better engagement and performance.
• Engage in A/B testing to refine marketing messages.
• Coordinate with external agencies and vendors for campaign execution.
• Manage and optimize paid advertising across different platforms.
• Develop email marketing campaigns to nurture leads.

Requirements

Education

• Bachelor's degree in Marketing, Communications or related field
• Postgraduate qualification in Digital Marketing is preferred

Experience

• 3-5 years of digital marketing experience

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Analytical skills
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification
• Google Analytics Individual Qualification (GAIQ)

Languages

• English: Fluent

Advantageous

• Experience in video marketing: Ability to create and manage video content for marketing purposes.
• Understanding of UX principles: Knowledge of user experience principles for optimizing digital content.

Benefits

• Comprehensive health insurance
• Annual leave and public holidays
• Flexible schedules and remote work opportunities
• Personal development and training programs

Company Culture

• Innovation: We encourage creative thinking and innovative approaches in our marketing efforts.
• Career growth: We support career advancement and personal growth through mentoring and training.
• Supportive environment: Our environment fosters support and collaboration among all employees.