SEO Specialist

Job Description

We are in search of a savvy SEO Specialist to join our vibrant team in Johannesburg. In this role, you will be responsible for optimizing web content to boost search engine rankings and enhance online visibility. You should have a solid understanding of SEO techniques, tools, and best practices.

Responsibilities

• Conduct A/B testing for various landing pages to determine effective SEO tactics.
• Analyze user behavior to identify areas for site optimization.
• Create and update SEO documentation for team use.
• Enhance local SEO strategies to improve visibility in local search results.
• Work with social media teams to integrate SEO efforts with social media promotions.

Requirements

Education

• Bachelor's degree in a related field
• Master's degree is an advantage

Experience

• 5+ years of experience in SEO and digital marketing

Technical Skills

• Link Building
• Content Optimization

Soft Skills

• Project Management
• Problem-solving

Certifications

• PPC Certification
• HubSpot SEO Certification

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Experience with social media marketing: Skills in leveraging social media platforms to enhance SEO efforts.
• Knowledge of mobile SEO practices: Understanding of mobile optimization techniques and strategies.

Benefits

• Flexible working hours
• Comprehensive health cover
• Annual performance bonuses
• Support for ongoing education and training

Company Culture

• Diversity and Inclusion: We celebrate diversity and foster an inclusive environment for all employees.
• Employee Wellness: We prioritize our employees' well-being through various wellness initiatives.
• Work-Life Balance: Our culture supports a healthy work-life balance for all team members.