SEO Specialist

Job Description

As an SEO Specialist, you will devise and execute innovative strategies that enhance our online presence. You will analyze performance metrics and evaluate the effectiveness of SEO initiatives to ensure optimal website rankings. Your expertise will help shape our overall digital marketing strategy.

Responsibilities

• Develop comprehensive on-page and off-page SEO strategies.
• Track and report keyword rankings and overall site performance.
• Use A/B testing to optimize web pages for improved performance.
• Coordinate with web developers to implement technical SEO requirements.
• Create regular SEO audits and assessments to identify improvement areas.
• Support marketing campaigns and ensure SEO alignment.

Requirements

Education

• Bachelor’s degree in Marketing, Digital Media, or a relevant discipline

Experience

• 3-6 years within an SEO-focused role with a strong emphasis on analytics.

Technical Skills

• Data Analysis and Reporting
• Backlink and Competitor Analysis

Soft Skills

• Strategic thinking
• Team player

Certifications

• HubSpot Content Marketing Certification
• W3Schools SEO Certification

Languages

• English: Fluent

Advantageous

• Experience conducting SEO audits: Proven experience in performing comprehensive website audits.
• Knowledge of local SEO strategies: Awareness of how to optimize for local search results.

Benefits

• Comprehensive health insurance
• Paid time off and holidays
• 401(k) retirement plan with matching
• Opportunities for career advancement
• Access to online courses for skill development

Company Culture

• Inclusivity: We celebrate diversity and encourage a workplace where everyone feels welcomed and valued.
• Work-life Balance: We respect our employees' time and promote a healthy work-life balance.
• Engagement Activities: We organize regular team-building events and community involvement opportunities.