Digital Marketing Specialist

Job Description

We are in search of a passionate Digital Marketing Specialist to join our growing team in Johannesburg. In this role, you will develop and implement online marketing strategies to enhance our brand visibility and customer engagement. You will work closely with our creative and analytical teams to manage campaigns across various platforms, focusing on SEO, social media, and content marketing. The ideal candidate is experienced in digital marketing and is up-to-date with the latest trends.

Responsibilities

• Lead digital marketing projects from conception to execution.
• Evaluate competitor strategies and implement innovative solutions.
• Generate monthly reports to track and report on marketing initiatives.
• Optimize website content for SEO and UX.
• Manage relationships with influencers and affiliates.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• MBA is preferred

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• Conversion Rate Optimization
• PPC Marketing

Soft Skills

• Project Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Hands-on experience with platforms like HubSpot or Mailchimp.
• Basic graphic design skills: Ability to create graphics for social media and content marketing.

Benefits

• Comprehensive health and dental coverage
• Employee assistance programs
• Regular team building events
• Training and development programs

Company Culture

• Continuous Learning: We support ongoing training and development to help our team grow.
• Work-Life Balance: We promote a healthy work-life balance for all employees.