Digital Marketing Specialist

Job Description

Seeking a passionate Digital Marketing Specialist to enhance our brand's online presence. Collaborate with teams to devise marketing campaigns that utilize SEO, PPC, and content marketing to drive traffic and increase conversions.

Responsibilities

• Lead the creation of multi-channel marketing strategies.
• Analyze customer insights and market trends to optimize online presence.
• Produce detailed reports on marketing performance metrics.
• Collaborate on product launches and promotional campaigns.
• Experiment with innovative marketing techniques and digital tools.
• Establish benchmarks and KPIs to measure marketing effectiveness.
• Engage with customers through various digital platforms and respond to feedback.
• Train and mentor junior staff in digital marketing practices.
• Support the sales team with effective marketing collateral.
• Continuously refine strategies based on feedback and results.

Requirements

Education

• Master's degree in Marketing or Business is preferred

Experience

• 5+ years of experience in a similar role

Technical Skills

• Email Marketing
• CRM Software

Soft Skills

• Time Management
• Leadership

Certifications

• Digital Marketing Certificate
• Facebook Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of local market trends: Understanding of the South African market and consumer behavior.
• Experience with video marketing: Proficient in creating and promoting video content across platforms.

Benefits

• Health, dental, and vision insurance
• Annual performance bonus
• Remote working options
• Employee discounts

Company Culture

• Diversity and Inclusion: We are committed to fostering an inclusive environment where every voice matters.
• Work-Life Balance: We believe in maintaining a healthy balance between work and personal life.
• Community Involvement: Active participation in community service and outreach programs.