Product Marketing Manager

Job Description

The role of Product Marketing Manager offers an exciting opportunity to drive our marketing strategy in Durban. You will work closely with the product development and sales teams to define market requirements and develop targeted campaigns. We are looking for someone who excels in cross-functional collaboration and is data-driven.

Responsibilities

• Establish and monitor key performance indicators for marketing success.
• Create and manage digital marketing strategies and campaigns.
• Review customer insights and adapt strategies accordingly.
• Work with external agencies for advertising and promotions.
• Prepare presentations for stakeholders on marketing initiatives.
• Identify and leverage new marketing technologies.
• Ensure brand consistency across all marketing materials.
• Lead brainstorming sessions to generate innovative ideas.
• Coordinate team efforts to ensure timely project completion.
• Provide mentorship and guidance to junior marketing staff.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• MBA is preferred

Experience

• 5+ years of demonstrated experience in marketing roles, ideally within product marketing.

Technical Skills

• SEO/SEM
• Content Creation

Soft Skills

• Team Leadership
• Adaptability

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of analytics tools such as Google Analytics: Proficiency in using analytics tools to track and report marketing performance.
• Experience in market segmentation: Ability to segment target markets for effective product positioning.

Benefits

• Health and wellness benefits with gym membership discounts
• Flexible working hours and remote work options
• Support for continued education and learning
• Company-sponsored team outings and activities

Company Culture

• Growth Mindset: We embrace growth and continuous improvement, providing opportunities for learning and development.
• Empowerment: Employees are empowered to take ownership of their work and make impactful decisions.