Product Marketing Manager

Job Description

As a Product Marketing Manager based in Johannesburg, you will play a pivotal role in shaping our marketing strategy and driving product awareness. Your insights and passion for customers will help craft compelling marketing messages and develop campaigns that hit the mark.

Responsibilities

• Design and execute marketing plans that drive product adoption.
• Monitor and analyze market trends and competitor strategies.
• Foster a customer-centric approach to product marketing.
• Craft detailed product marketing plans and timelines.
• Conduct quantitative and qualitative research to support marketing decisions.
• Lead product training sessions for internal teams and stakeholders.
• Establish partnerships that enhance marketing outreach.
• Utilize analytics tools to track marketing effectiveness.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Master's degree in related field is preferred

Experience

• 4+ years of relevant marketing experience

Technical Skills

• CRM Software
• SEO/SEM

Soft Skills

• Strategic Planning
• Negotiation

Certifications

• Certified Product Marketing Manager
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with data analytics tools: Understanding of analytics tools to gauge marketing effectiveness.
• Experience in B2B product marketing: Background in marketing products to businesses.

Benefits

• Comprehensive health and wellness programs
• Generous leave policies
• Career advancement opportunities
• Support for ongoing professional training

Company Culture

• Customer-centric: Placing the customer at the heart of our strategies and decisions.
• Continuous Improvement: We are dedicated to continuous improvement in our processes and attributes.
• Empowerment: We empower our team members by providing them the resources necessary for success.