Social Media Manager

Job Description

We are seeking a creative and results-driven Social Media Manager to join our team in Bloemfontein. This role will entail developing and executing innovative social media strategies to enhance our online presence and engage with our audience effectively. The ideal candidate should possess a strong understanding of social media platforms, analytics, and trends.

Responsibilities

• Design promotional content that aligns with marketing goals.
• Engage followers through interactive content, such as polls and questions.
• Monitor and report on competitor activity and industry trends.
• Implement a crisis management strategy for negative comments.
• Promote events through social media channels to enhance attendance.
• Collaborate with PR to ensure consistency in messaging across platforms.
• Create regular reports on social media performance and growth metrics.
• Identify new social media platforms for potential marketing opportunities.
• Train new staff on social media policies and best practices.
• Interact with followers on a daily basis to build community.

Requirements

Education

• Bachelor's degree in Marketing or Digital Media
• Master’s degree in a related field is beneficial

Experience

• 3-5 years in a similar role or digital marketing position

Technical Skills

• Email Marketing
• SEO Principles

Soft Skills

• Team Player
• Time Management

Certifications

• HubSpot Social Media Certification
• Google Ads Certification

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Familiarity with paid social media advertising: Experience in managing and optimizing social media ad campaigns.
• Knowledge of influencer marketing strategies: Ability to identify and connect with relevant influencers.

Benefits

• Annual performance bonus
• Team-building activities
• Access to online courses and training
• Work-from-home options available

Company Culture

• Inclusivity: We promote a diverse and inclusive workplace where everyone feels valued.
• Fun Atmosphere: We believe work should be enjoyable and offer a fun, relaxed environment.
• Community Engagement: Our team actively participates in community service and outreach programs.