Social Media Strategist

Job Description

We are in search of an experienced Social Media Strategist to join our dynamic team in Cape Town. This role focuses on maximizing engagement through innovative social media campaigns. You will develop, implement, and manage our social media strategy tailored to our clients' needs. The ideal candidate will have a solid understanding of current social media trends and tools, combined with strong analytical abilities to gauge the success of campaigns.

Responsibilities

• Analyze the competitive landscape to inform social media strategy.
• Work closely with influencers and brand ambassadors to broaden outreach.
• Conduct regular social media audits to ensure content is relevant and effective.
• Create and maintain a content calendar to organize posting schedules.
• Train and mentor junior team members on best practices for social media engagement.
• Develop crisis management strategies for social media platforms.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree in Digital Marketing preferred

Experience

• 5+ years of experience in digital marketing with a focus on social media

Technical Skills

• Social Media Strategy
• SEO Best Practices

Soft Skills

• Adaptability
• Collaboration

Certifications

• Facebook Blueprint Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Proven experience in crisis management on social media: Ability to navigate and mitigate social media crises effectively.
• Content creation for video platforms: Experience in producing video content for platforms like TikTok and YouTube.

Benefits

• Comprehensive health insurance
• Generous leave policy including days off for volunteering
• Employee wellness programs and initiatives
• Professional development opportunities

Company Culture

• Continuous Improvement: We support ongoing learning and development for our team members.
• Work-Life Balance: We prioritize a healthy work-life balance to ensure our team’s well-being.
• Community Engagement: We actively participate in community initiatives and encourage our team to do the same.