Digital Marketer

Job Description

We are seeking a creative and results-driven Digital Marketer to join our team in Cape Town. The ideal candidate will possess strong skills in digital strategy, content creation, and social media management, contributing to our vision of enhancing online presence and engagement.

Responsibilities

• Manage email marketing campaigns to nurture leads and retain customers.
• Optimize landing pages and user experiences based on analytics.
• Drive paid advertising campaigns through platforms like Google Ads and social media.
• Engage in A/B testing to refine campaigns and improve conversion rates.
• Coordinate with influencers for brand partnerships and outreach.
• Attend marketing events and workshops for networking and skills development.

Requirements

Education

• Bachelor's degree in Marketing, Communication, or a related field
• Digital Marketing certifications such as Google Ads or Facebook Blueprint are advantageous

Experience

• 3-5 years of experience in digital marketing or a similar role

Technical Skills

• Email Marketing
• Graphic Design

Soft Skills

• Teamwork
• Adaptability

Certifications

• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with Google Ads and social media ads: Practical experience in managing paid advertising campaigns.
• Basic HTML/CSS knowledge: Familiarity with basic coding to enhance web content.

Benefits

• Comprehensive health insurance
• Retirement savings plan with company match
• Work from home flexibility
• Regular training and workshops

Company Culture

• Innovation: Creativity is at the heart of our operations, as we strive to push boundaries and redefine marketing.
• Employee Engagement: We celebrate achievements and encourage our team to share their ideas and feedback.
• Work-Life Balance: We believe in maintaining a healthy balance between work and personal life for our employees.