SEO Content Writer

Job Description

We are seeking a talented SEO Content Writer to join our dynamic team in Cape Town. The ideal candidate will have a passion for writing, a keen understanding of SEO best practices, and the ability to produce high-quality content that engages readers and drives traffic.

Responsibilities

• Draft and publish blog posts, whitepapers, and case studies.
• Engage in link-building strategies to improve SEO rankings.
• Monitor competitor content and analyze their strategies.
• Host workshops to improve team skills in SEO and content writing.
• Mentor junior writers and provide constructive feedback.
• Utilize SEO tools to track keyword rankings and performance.
• Attend industry conferences to network and learn best practices.
• Facilitate content reviews and collaborate on project adjustments.
• Prepare reports on content performance using analytics tools.
• Be proactive in recommending new tools and resources for content creation.

Requirements

Education

• Degree in Digital Marketing or relevant field
• A relevant professional qualification is an advantage

Experience

• Experience of 3 to 5 years in a similar role focusing on SEO content writing

Technical Skills

• Keyword Research
• Data Analysis

Soft Skills

• Team Collaboration
• Attention to Detail

Certifications

• HubSpot Content Marketing Certification
• SEO Fundamentals Certification

Languages

• English: Fluent

Advantageous

• Experience with Video Content Creation: Ability to create engaging video content to complement written articles.
• Knowledge of HTML/CSS: Basic understanding of HTML and CSS to optimize web content.

Benefits

• Comprehensive medical aid
• Retirement savings plan with employer contribution
• Work-life balance initiatives
• Employee training and development programs

Company Culture

• Inclusive Workplace: We embrace diversity and strive to create an inclusive environment for all employees.
• Focus on Well-being: Our company values the well-being of its employees and encourages a healthy work-life balance.