Product Marketing Coordinator

Pretoria FULL TIME R20,833 - R29,167 / Month
(R250,000 - R350,000 / Year)

Job Description

Join Innovative Marketing Solutions as a Product Marketing Coordinator! In this dynamic role, you will be responsible for developing and executing comprehensive marketing strategies that resonate with our target audiences. You will work closely with cross-functional teams to ensure alignment and drive successful product launches.

Responsibilities

  • Collaborate with product management to define product messaging.
  • Monitor product sales performance and suggest improvements.
  • Utilize analytics tools to measure the effectiveness of marketing efforts.
  • Organize focus groups to gather consumer feedback.
  • Develop strategies for increasing customer engagement.
  • Oversee the production of promotional materials.
  • Work with external vendors and agencies as necessary.
  • Coordinate with the PR team to ensure product launches are covered.
  • Continuously monitor and refine marketing tactics based on results.

Requirements

Education
  • Bachelor's degree in Marketing, Communications, or related field
  • Postgraduate qualification is an advantage
Experience
  • 3-5 years of experience in product marketing or brand management
Technical Skills
  • SEO/SEM
  • Social Media Management
  • Data Analysis
Soft Skills
  • Creativity
  • Adaptability
Languages
  • English: Fluent

Advantageous

  • Knowledge of email marketing tools: Experience with tools such as Mailchimp or Constant Contact for campaign management.
  • Familiarity with graphic design software: Basic knowledge of Adobe Creative Suite or similar for content creation.

Benefits

  • Attractive remuneration
  • Pension scheme with employer contribution
  • Work from home options
  • Access to training and upskilling programs

Company Culture

  • Continuous Learning: We support ongoing education and skill development through workshops and training.
  • Diversity and Inclusion: A diverse and inclusive workplace is core to our values; we welcome all individuals.
  • Positive Work Environment: We maintain a positive and motivating atmosphere for all employees.
Status: Closed