Product Marketing Coordinator

Job Description

Join Innovative Marketing Solutions as a Product Marketing Coordinator! In this dynamic role, you will be responsible for developing and executing comprehensive marketing strategies that resonate with our target audiences. You will work closely with cross-functional teams to ensure alignment and drive successful product launches.

Responsibilities

• Collaborate with product management to define product messaging.
• Monitor product sales performance and suggest improvements.
• Utilize analytics tools to measure the effectiveness of marketing efforts.
• Organize focus groups to gather consumer feedback.
• Develop strategies for increasing customer engagement.
• Oversee the production of promotional materials.
• Work with external vendors and agencies as necessary.
• Coordinate with the PR team to ensure product launches are covered.
• Continuously monitor and refine marketing tactics based on results.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Postgraduate qualification is an advantage

Experience

• 3-5 years of experience in product marketing or brand management

Technical Skills

• SEO/SEM
• Social Media Management
• Data Analysis

Soft Skills

• Creativity
• Adaptability

Languages

• English: Fluent

Advantageous

• Knowledge of email marketing tools: Experience with tools such as Mailchimp or Constant Contact for campaign management.
• Familiarity with graphic design software: Basic knowledge of Adobe Creative Suite or similar for content creation.

Benefits

• Attractive remuneration
• Pension scheme with employer contribution
• Work from home options
• Access to training and upskilling programs

Company Culture

• Continuous Learning: We support ongoing education and skill development through workshops and training.
• Diversity and Inclusion: A diverse and inclusive workplace is core to our values; we welcome all individuals.
• Positive Work Environment: We maintain a positive and motivating atmosphere for all employees.